Every day, there are numerous individuals who are starting up a new company and are trying to make their name in their chosen field. Most 
often than not, pre-existing companies have to merge with another company- mostly a competition. When a company is established or is under merger, there are several people involved in different processes. The companies will have to assess their employees and also make sure that they are following all the required legal procedure whereby a lot of company lawyers will be involved in the process. But, when a company is established or undergoes a merge, it would need a new look and rebranding of the company to show that the company is newer and stronger (not needed if it was a hostile takeover or the companies retaining their names). Here are few important suggestions that CEOs often forget in the hectic work schedule of making the establishment or merger smooth as possible.
Customer centered business
Most of the business is about running the business with the backing of shareholders and directors. But, companies should remember that the customers are more important to ensure the company can move their product and get profits. Customers are just people and they are easy to manipulate. For example, when you have an amazing emotional advertisement which focuses on the product you are trying to sell and link it to the logo of your company, then people are more likely to be curious of your product. If your product is of good quality, then they will connect to the product in much deeper and personal manner. It is important to make sure you have a good logo. You can hire graphic design services, who will help design a logo that is appropriate for your company. Almost always the logos contain meanings about the company’s history or product.
It is important to make use of brand design agency, from the beginning to make sure that they can spread information about your products. You should make sure that you have website for your products under your company name where the logo is visible. You can also make use of search engine optimization to spread content information about your products.
Building a customer base
It should be noted that customers do not develop brand loyalty over night. You need to start putting out promos and other contests where people will feel connected to the company. If you are having pages on social networking sites for your company like in Facebook, twitter and other places, you need to make sure to appoint someone to constant look into them and update your customers about new products. It is also vital to get solutions to customers with complain. Unlike in acting or model where good or bad publicity does not matter; in company reputation and branding, no publicity is better than bad publicity.Apart from the above mentioned factors, there are several other factors that the company needs to work internally like increase moral among its employees, make them motivated. There are several organizational psychology researches that would detail on various company related issues that would need attention.